1)Teenage boys who are sporty

https://www.youtube.com/watch?v=pCVF0CSRTYA

I can tell the teenagers love football. the narrative is young boys Turning into there role models .This will appeal to teenagers because they look up to them and they are there inspiration. they want you to buy there shoes to make them think youll  play well and look presentable  on the pitch.

2)Men in their thirties who care about their appearance

They will use deodrant that is the psychographich 

 https://www.youtube.com/watch?v=2Sx_rTNNxok

3)Mothers
pampas napies target working class mothers. mothers will watch becasue they will need to buy them for there babies and also to find out whats the best for there baby.

4)Families who like spending time together

Family who likes spending time to each other will watch vid/ adverts like food adverts such as KFC or family film  trailers that all of them will love to watch.

Story board

This is an Establishing shot we used this shot to show the setting as a school environment
and the two students pointing at the victim.

this is a LONG SHOT we used this to show the bully's  chasing the victim and where its taken place

This is a over shoulder shot this is a very effective because you cant see the bully's face or the victim face so this makes  the audience suspicious and want to see there expression.

This is a over shoulder shot to show to show the bullys going to punch him this makezs the bully vulnerable and sad.

This a medium we used this to show a teacher is helping him.

This is a medium shot to show the bullys running away leaqving the victim hurt 

 This is a close up we used this to show his expression  and how beaten  he really is